Microgaming Network which includes, Purple Lounge, Ladbrokes and Unibet have been going to great lengths to make sure that players are treated fairly.
They wanted to avoid a situation that sees sites within the Network ‘poaching’ each other’s players.
This does nothing of benefit for the Network in general and only leads to sites having to work on smaller and smaller margins.
For the last 3 or 4 months Microgaming have actively been ensuring that all of their sites comply with the rules regarding player rewards and returns.
‘Rakeback’ in the sense of a fixed percentage payment is not allowed on this network. They have their own VIP points based system that gives players ‘Loyalty Bonuses’.
This return can be a maximum of 30% of the generated rake.
This means that the only difference between the various sites are the additional promotions that they run.
For this reason we had lengthy discussions with Affiliate Managers at Purple Lounge to try to come up with a suitable incentive to attract new players.
We have just launched the free iPad Promotion.
All players need to do is generate 9000 VIP points within 3 months of registering.
We realise that this is a fairly large requirement but it has to be remembered that this does not affect the 30% Loyalty bonus and anything players win in the site’s own races and promotions.
It is also worth comparing this to some of the other so called ‘Big Affiliates’ where the only way to get an iPad with some of their deals is to meet a rake requirement AND somehow win through in a freeroll tournament.
We considered a similar system but decided that we wanted it to be fairer. You play enough, you rake enough, you win.
We are considering offering this incentive to some of our other deals and would also appreciate any feedback from Blog followers about other similar type promotions they would like to see.