Summer's over...

It seems that the summer months are finally over, at leat for us in the Northern Hemisphere, which is good news for the poker affiliate.

Player volume shows a marked decrease at this time of year due to the obvious things like holidays and the fact that better weather means players spend less time in front of the computer.

The challenge facing the affiliate is how to encourage the more recreational players back into the habit of playing regularly.

It is not so much of a problem for the serious online pro because he needs to take a break some time and summer is the obvious time to do it.

However, if your are a recreational player that tends only to play evenings and weekends then the act of playing less for a couple of weeks or months inevitably leads to you getting used to playing less.

For this reason we try to make sure that if we have new deals in the pipeline then this is the time that we make them public.

Much like shops will hold their best ’sales’ during January. Shoppers have gone crazy in the lead up to Christmas and a combination of bad weather, exhaustion from shopping and the holiday season and straight-forward lack of money means that shops will be extremely quiet in January. Therefore they offer the best bargains to tempt shoppers back into the habit of spending money.

This same thing applies to the good poker affiliate.

If we offer something special at this time of year then it will get a lot of people back in the habit of playing.

And if the deal is good enough then there is the added bonus of getting a lot of ‘dormant’ players active again.

It is extremely rewarding to spend a lot of time negotiating and finalising a deal that you think will be popular and then finding out that you were right and the time was well spent.

All of our players will be hearing from us in the next week with some incredible new deals that we have arranged and we are confident that they can look forward to a lucrative few months ahead.

Nik
(Tetleyboy)